Most of the company came to Chicago this week to make our debut presenting and exhibiting at IHRIM, an international meeting for Human Resources professionals.
We were pleasantly surprised to find we were the only text analytics firm making a play for the business. Our conversations with firms (large and small) taught us a great deal about the space and the needs of HR professionals. Plus, we had a wicked battle of nerf darts with the good folks @SPARC.
One of the big discoveries for us is that many firms, large and small, shy away from asking open-ended questions in the employee engagement surveys. The reason? They cannot imagine going through thousands or tens of thousands of responses by hand. Well, you should have seen their eyes go wide as we explained our work with Google, JetBlue and Marsh on precisely that sort of unstructured text data. Our team is bringing a rigorous and well-researched set of methods, as well as bleeding edge tools, into a part of corporate America that is currently trying to make do with one of the amazing software creations of the previous century: the spreadsheet!