Tag Archives: Market Research

Decoding the Hunger Games

Essentially, everybody is trying to tell a story these days. Unfortunately, what we’ve been finding is that the stories are getting increasingly prescribed. That’s true for media and brands. There’s a confidence that gets lost when the question of who … Continue reading

Posted in general | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Black Friday Divide

Even as the crowds grew to record size, gunfire, and one epic fight over waffle irons, people still ┬áventured out to their local shopping malls and opened their wallets this Black Friday. With overall spending numbers up over 6%, Black … Continue reading

Posted in general | Tagged , , , , , , , , , | 1 Comment

Holiday Shopping Update

Week 3 Due to a busy week in California, and preparations for Amsterdam, I am going to skip right to Week 3 of the Holiday Shopping Updates, meaning analysis for the dates November 13-20. In our first analysis, we captured … Continue reading

Posted in DiscoverText, product, Twitter | Tagged , , , | Comments Off