Author Archives: Glen Szczypka

About Glen Szczypka

Glen Szczypka observes media for the Health Media Collaboratory at the University of Illinois at Chicago. He has integrated both television ratings and social media metadata into datasets for the analyses of exposures to health related advertising, including anti-tobacco, anti-drug, and anti-obesity campaigns. He has worked with the Centers for Disease Control's (CDC) Office on Smoking and Health to create exposure indices for state sponsored anti-tobacco advertising which were published in the agency’s Tobacco Control State Highlights Report.

Tracking Anti-Smoking Campaign Effects Online

The use of social media has grown exponentially over the last several years.  In fact, most television programs and televised advertising have a social media component, designed to expand reach and engagement with the audience.   To date, the tobacco control … Continue reading

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