I really like the effort Jeremy Harris Lipschultz put into preparing this panel, recording it with a small hand held device, making edits, and producing a polished video and blog post.
Early attempts to list useful social media metrics quit counting somewhere beyond 100 different measures, yet the quality of these online analytics has been questioned from the start. More often the concern has been about return on investment (ROI) and marketing potential. Last month in Chicago, I assembled a panel of experts to sort out what journalism and mass communication professors should be teaching their students about measurement.
Jeremy Harris Lipschultz, Professor and Director
University of Nebraska at Omaha’s School of Communication
This was a very bright group and the discussion was excellent.
