Tag Archives: Market Research

Decoding the Hunger Games

Essentially, everybody is trying to tell a story these days. Unfortunately, what we’ve been finding is that the stories are getting increasingly prescribed. That’s true for media and brands. There’s a confidence that gets lost when the question of who … Continue reading

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Black Friday Divide

Even as the crowds grew to record size, gunfire, and one epic fight over waffle irons, people still  ventured out to their local shopping malls and opened their wallets this Black Friday. With overall spending numbers up over 6%, Black … Continue reading

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Holiday Shopping Update

Week 3 Due to a busy week in California, and preparations for Amsterdam, I am going to skip right to Week 3 of the Holiday Shopping Updates, meaning analysis for the dates November 13-20. In our first analysis, we captured … Continue reading

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