Author Archives: Marie Lena Tupot

About Marie Lena Tupot

Marie Lena Tupot is the research director/co-founder of scenarioDNA. scenarioDNA is a NY-based think tank that uses semiology and anthropology to unlock codes of meaning within culture in order to be predictive.

Decoding the Hunger Games

Essentially, everybody is trying to tell a story these days. Unfortunately, what we’ve been finding is that the stories are getting increasingly prescribed. That’s true for media and brands. There’s a confidence that gets lost when the question of who … Continue reading

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